Sareen Sports Industries was started in the year 1969 by Mr. N.K. Sareen under the inspiration of his father Mr. M.L. Sareen.
SS Brand cricket bats & other gear have been used by international cricket players like Sachin Tendulkar, Saurav Ganguly, Virender Sehwag, V.V.S Laxman, M.S Dhoni, Virat Kholi, Yuvraj Singh, Rohit Sharma, Kumar Sangakkara, Ravi Bopara, Keiron Pollard, Darren Bravo & many other test cricketers.
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