Cricket Equipment USA Announces First Cricket Equipment Brand CE® in USA

Leading online Cricket Equipment Retailer and Wholesaler Introduces New Cricket Equipment Brand.

Atlanta, GA – March 23, 2011 – Cricket Equipment USA a division of Best Soccer Buys Sporting Goods, announced the introduction of new cricket equipment brand CE ®. The brand is dedicated to the people of the United States of America. Integral to Cricket Equipment USA's new brand identity are the core values of comfort, craftsmanship and affordability.

“We have created this brand in conjunction with one of the best cricket manufacturer (MB Malik) in Pakistan” said Cricket Equipment USA Founder and Chief Executive Officer Gohar Siddiqi. “It is a truly a historic occasion in USA to introduce a dedicated cricket brand for cricketers in USA. It is my dream to see Americans competing at international level, it is not just another brand but a brand fueled by the passion to promote Cricket in USA.”

The company is expected to launch a complete range of cricket equipment by the end of July 2011. The product range will have newly co-branded (CE & MB Malik) bats, gloves, pads and other related equipment used for professional and leisure play.

In addition to the cricket gear, the company is keen to provide best possible customer service, support and sponsor young promising American cricketers.